As the fast growth of outbound tourism market and inbound tourism market tend to bestable， China tourism industry， previously a major foreign exchange earner， has increasingly become a key sector of the trade deficit generated by international tradedservice. In terms of international traded service，the adverse trade balance of 2009-2011 in total was USD 37.2 billion， and it possibly reached USD 49.7 billion in 2012. So， it is wiser to have a holistic view of the on-going rapidly enlarging gap as a progressive tendency. As the country is growing richer， and the regional population density tends to increase in the course of the three industrial evolutions， the industry was even more likely to be transformed from a foreign exchange earner into a spender. The 2011 adverse trade balance of Germany registered USD 45. 4 billion in its international traded service; the advanced economies and emerging economies like the UK， Japan， Russia and Brazil also generated a large trade deficit in their international tourism receipts and expenditures. Meanwhile， it has also worked as an effective way of reducing China's huge international trade surplus and eased trade frictions with major trading partners. The goodwill， indicative of the fast growth of China outbound tourism would then eventually create better external environments for its inbound tourism development. Countries and regions such as the European Union and the United States， Japan and Hong Kong are not only the leading Chinese export markets for trade in goods， but also the main travel destinations for China's international tourism.
Introduction Overview of China Outbound Tourism Development in 2012
1.Emergin,g Market of the World's Largest Outbound Tourism and Consumer Cluster
1.1 Demographic Dividend and Favorable Macro Environments
1.2 Improved Consumer Environments
1.3 Role of China Outbound Tourism in Promoting Social and Economic Develop'ment of Destinations
1.4 Major Contributions to the Development of China and the World's Tourism Economy
2.In,tern,al an,d External Environ,men,ts Drivin,g Sensible Travel Expenditure
2.1 Transition of Fast Development into Steady Growth in Destinations
2.2 Quality Oriented other than Quantity Driven Programs
2.3 Consumer Segments Prompted by Continuously Increased Outbound MarketSize
2.4 Growingly Institutionalized Paid Holidays
2.5 Decline in the Number of High End Consumers
3.Transition, of the Industry to Consumer-based and Capital-Driven Approaches
3.1 Shift from the Previously Resource-driven Competition to the Growing Consumer-based Approach
3.2 Outbound Travel Business Driven by the Equity Market
3.3 Breakthroughs of lndustry Growth Models
3.4 Penetration of Foreign-funded Firms in Outbound Travel Business Market
Chapter 1 Environmental Analysis of China Outbound Tourism Market in 2012
Section 1: Economic Environment Characteristics of Outbound Tourism in 2012
1.1 The Foundation of Outbound Tourism Enhanced by the Growth of Per Capita Income
1.2 0utbound Tourism Consumption Driven by the Continuous Rise of RMB Exchange Rate
1.3 More Opportunities Provided for Outbound Tourism by Extending Land Routes and Air Flights
1.4 Rising Aviation Fuel Surcharge - an unfavorable effect for Out-bound Tourism
1.5 0utbound Tourism Boosted by Strong Domestic Tourism Development
1.6 0utbound Tourism Accelerated by Increasingly Convenient Pay-ment Platforms
Section II:Political Environment
2.1Steady Progress of China's Political and Diplomatic Cooperation despite the Unrest
2.20utbound Tourism Environruent Optimized by the Continuous Improvement of Tourism Visa Policy
2.3 Individual Tour to Taiwan, China Driven by a Variety of Factors Section Ⅲ: Other Environmental Features of Outbound Tourism Market
3.1China Well-recognized by Major Countries as the Most Important Strategic Source Market
3.2 Variables Posed to Outbound Tourism Development by the Pilot Transformation from Business Tax to Value Added Tax （ VAT）
3.3 Many Existing Defects despite Improvement of Market Regulatory Environment
……
Chapter 2 Market Structure and Spending Patterns of China Outbound Tourism in 2012
Chapter 3 0perational Characteristics of China Outbound Tourism Industry in 2012
Chapter 4 Characteristics of Regional Outbound Tourism Development
Chapter 5 Trends and Recommendations for China Outbound Tourism Development
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