本书具有很强的针对性、实用性,涉及国际经贸活动中典型的涉外工作环节内容,如贸易、市场、引资、投资、进口、出口、技术转让、招标、投标、询盘、报盘、还盘、商贸单证等。在编写上注重了实践性和可操作性。全书共15 个单元,每单元含4 大模块。
Unit 1 贸易
Part 1 Understanding of Trade
Part 2 Establishing Trade Relations
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 2 市场
Part 1 Some Forms of Markets
Part 2 Marketing Products or Services Successfully
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 3 引资或投资
Part 1 Attracting or Making Investment
Part 2 Investment Environment
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 4 进口与出口
Part 1 Import and Export
Part 2 Making the Decision to Import or Export
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 5 技术转让
Part I Benefits of Advanced Technology
Part 2 Introducing the Latest Technology to Keep Competitiveness
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 6 招标与投标
Part 1 Conditions for Bids
Part 2 Consulting About the Bids
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 7 询价与报价
Part 1 General Ideas of Inquiry and Offer
Part 2 Dialogues About Inquiry and Offer
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 8 还盘
Part 1 Understanding of Counter-Offer
Part 2 Meeting Each Other Halfway
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 9 接受与订购
Part 1 Basic Ideas of Acceptance and Ordering
Part 2 Making a Further Concession
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 10 包装与发运
Part 1 Importance of Packing and Shipment
Part 2 Negotiation on Packing and Shipment Issues
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 11 保险
Part 1 Understanding of Insurance
Part 2 Having the Goods Insured Appropriately
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 12 代理
Part 1 Roles of Agency
Part 2 Agency and Commission
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 13 索赔
Part 1 Reasons for Claims
Part 2 Making Claims
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 14 仲裁
Part 1 Settling Trade Disputes
Part 2 Avoiding Arbitration
Part 3 Rudimentary Knowledge
Part 4 Additional Practice
Unit 15 商贸单证
Part 1 General Ideas of Commercial Documents
Part 2 Dialogues About Draft and Bill of Lading
Part 3 Rudimentary Knowledge
Part 4 Additional Practice