本教程选材涵盖当今国际经济贸易和商务的重要领域,时效性强、典型性高、语言地道。教程板块设计突出国际商务知识的传授与英语技能提高的有机结合,注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题,由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则,以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题,参照各种真实的商务交际情景,为学生设计了灵活多样的商务英语口头与书面交际的任务,是本教程的一大特色。本教程配套精美教学课件,为教师课堂教学提供帮助。课件下载路径:ftp://ftp.tup.tsinghua.edu.cn。本教程适合大学商务英语专业的学生及BEC(Business English Certificates)等商务英语考试的备考人员使用。
本教材的编写宗旨是:遵循现代外语教学理念和应用语言学专门用途英语的
教学原则;充分考虑学习者在经济、贸易、金融、管理等方面的专业需求,力求
以人为本,将英语技能的培养和专业知识的学习有机地结合起来,满足学生在专
业和英语两方面的需求;提高学生的商务英语交际能力;拓宽学生的知识领域,
全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用,也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用,还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨,综合应用性强。本教材的每个单元由 “ 导入活动(Leadin)”“ 阅读活动(Reading)”“ 商务实践(Business Practice)” 和 “ 专业扩展(Relevant Extension) ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则,以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件,为教师课堂教学提供帮助。课件下载路径: ftp://ftp.tup.tsinghua.edu.cn。
Lead-in............................................................................................................2
Reading: Head-to-head in the Clouds........................................3
Business Practice...................................................................................14
Relevant Extension..............................................................................21
Unit 1 Competition ...............................1
Lead-in.........................................................................................................28
Reading: Retail’s Little Guys Come Back................................29
Business Practice...................................................................................40
Relevant Extension..............................................................................46
Unit 2 Retailing ..................................27
Lead-in.........................................................................................................54
Reading: Taking E-Commerce to the Next Level...............55
Business Practice...................................................................................65
Relevant Extension..............................................................................69
Unit 3 E-Commerce .............................53
Lead-in.........................................................................................................76
Reading: Employees Want to Hear It “Straight” from
the Boss’s Mouth...................................................................................77
Business Practice...................................................................................88
Relevant Extension..............................................................................95
Unit 4 Communication .......................75
大学商务英语综合教程(第二版)
学生用书 2
VI
Lead-in......................................................................................................132
Reading: The Search for Talent.................................................133
Business Practice................................................................................145
Relevant Extension...........................................................................156
Unit 6 Human Resources ..................131
Lead-in......................................................................................................164
Reading: Why Good Times Are the Most Dangerous..165
Business Practice................................................................................176
Relevant Extension...........................................................................181
Unit 7 Business Crisis .......................163
Lead-in......................................................................................................190
Reading: Integrating Ethics at the Core..............................191
Business Practice................................................................................202
Relevant Extension...........................................................................208
Unit 8 Business Ethics ......................189
Lead-in......................................................................................................104
Reading: Customer Service Champs......................................105
Business Practice................................................................................116
Relevant Extension...........................................................................125
Unit 5 Customer Service ...................103
UNIT
VII
Lead-in......................................................................................................216
Reading: Exports Are Giving the Economy a Surprise
Lift..........................................................................................216
Business Practice................................................................................228
Relevant Extension...........................................................................233
Unit 9 International Trade ...............215
Lead-in......................................................................................................240
Reading: Emerging Giants...........................................................241
Business Practice................................................................................251
Relevant Extension...........................................................................261
Unit 10 Globalization .........................239
附录1 Glossary ................................................... 269
附录2 Phrases & Expressions ............................ 281
附录3 Activity File .............................................. 287