本书不仅涵盖了会计学中财务报表分析、融资、投资和利润分配等主要知识点，而且涵盖了市场营销中营销环境、营销策略、促销以及客户交易管理等核心内容，同时，还包含了物流管理中配送、信息管理、仓储与库存管理以及包装与流通等重要内容。本书共设计了12个项目，涉及到应用技术型大学管理学院普遍开设的财务管理、市场营销和物流管理三个专业，每个专业有4个项目，每个项目分为三个部分：1.Situational Dialogues；2.Technical Terms and Expressions；3.Exercises。
Project 1 Accounting
1．Situational DiMogues
2．Technical Terms and Expressions
3．Exercises
Project 2 Financial Statement Analysis
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 3 Capital Raising and Investment
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 4 Profit Distribution
1．Situational Dialogues
2．Technical Terms and Expressions
3 Exercises
Project 5 Marketing Strategies
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 6 Marketing Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 7 Promotion Mix
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 8 Customer Transaction Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 9 Distribution Management
1．Situational Di~ogues
2．Technical Terms and Expressions
3．Exercises
Project 10 Logistics Information System
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 11 Warehousing and Inventory Management
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
Project 12 Transportation Management and Packaging
1．Situational Dialogues
2．Technical Terms and Expressions
3．Exercises
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