《全国高等院校专业基础知识系列丛书:商务知识导读(英文版)》宗旨是：用英语传授国际经济贸易、金融和商务方面的基础理论和基础知识，对学生进行全面、严格的商务基础理论教育以及英语语言技能的培训，使学生既掌握商务经济贸易知识，又能用英语进行商务工作并阅读有关商务信息和资料。全书共十五章，涵盖了企业创立、国际贸易、国际金融、商业组织与投资、营销与保险、企业文化、经济危机、WTO等众多商务领域。
Unit 1 Starting a Business（创办企业）
Text How to Launch a Business Abroad
Supplementary Reading Methods ofPerformance Evaluation
Unit 2 InternationaITrade（国际贸易）
Text The Advantages of lntemational Trade
Supplementary Reading Barriers to International Trade
Unit 3 InternationaIFinance（国际金融）
Text The Stock Market
Supplementary Reading International Monetary Fund
Unit 4 Business Organizations&Investment（商业组织与投资）
Text The Benefits of Foreign Direct Investment to Host Countries
Supplementary Reading World Bank
Unit 5 Marketing&Insurance(营销与保险）
Text E—Insurance for the DigitaIAge
Supplementary Reading The Five Ws of Marketing
Unit 6 Corporate Culture（企业文化）
Text What is Corporate Culture？
Supplementary Reading Creating a Culture oflnnovation
Unit 7 Management（管理）
Text ManagementDefined
Supplementary Reading The Combination of Diversified Cultures
Unit 8 Trade Fairs（展销会）
Text Guangzhou Trade Fair
Supplementary Reading China Upgrades Urumqi Trade Fair， Eyes Broader Eurasia Prosperity
Unit 9 Economic Crisis（经济危机）
Text The Great Depression
Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis
Unit 10 WTO&China（世界贸易组织与中国）
Text A Closer Look at the WTO
Supplementary Reading WTO Spirit： a Win—Win for All
Unit 11 Advertising （广告）
Text Advertising Strategy
Supplementary reading 10 Differences between Advertising and Public Relations
Unit 12 Human Resources Management（人力资源管理）
Text The Tech Effect on Human Resources
Supplementary Reading Risk Management and Human Resources Team Up to Cut Absence Costs
Unit 13 Contract and Contract Law（合同与合同法）
Text Contractual Formation
Supplementary Reading Origins of Contract law
Unit 14 Securities and Securities Law（证券与证券法）
Text Securities Regulation in the United States
Supplementary Reading Sarbanes—Oxley Act
Unit 15 Commerce and Commercial Law（商业和商业法）
Text Commercial law
Supplementary Reading Basic Categories ofProperty
Key to the Exercises
References
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