新标准高职商务英语系列教材：综合教程3教师用书（附网络下载）
定 价：39 元
丛书名：新标准高职商务英语系列教材
- 作者：梁绯 主编
- 出版时间：2014/3/1
- ISBN：9787544630108
- 出 版 社：上海外语教育出版社
- 中图法分类：F7
- 页码：314
- 纸张：胶版纸
- 版次：1
- 开本：大16开
《综合教程3（教师用书）/新标准高职商务英语系列教材》重视语言基本技能的练习和巩固，涉及听、说、读、写、译，主要体现在单元板块设计和练习设计上。突出商务则体现在课文选材和练习内容上。学生通过学习可以积累必要的商务知识，为系统的专业课程学习打好基础。
本教材课文选材来自西方主流报刊杂志等，重视语言的原汁原味；同时注重文化差异，培养学生的跨文化意识和能力。
“新标准高职商务英语系列教材”依照《高等职业学校商务英语专业教学标准》编写，以现代外语教育和教材设计理论为指导，结合商务英语语言和教学的特点，帮助学生打好语言基础，培养学生的国际商务业务基础知识和基本操作技能，突出应用性、实用性、职业性，培养具有职业可持续发展能力的高端技能型英语人才。 《综合教程》为高职商务英语专业核心课教程，具有以下特点： 重视语言基本功的训练，以提高学生的语言综合素质与能力为核心目标，并将商务知识、商务礼仪、跨文化交际意识以及人文素质的培养融入其中。 每单元两篇选文，体现课堂教学和学生自主学习相结合的理念。一、二册综合性话题为主，三、四册以商务和经济类话题为主。 全四册，每册12个单元，各单元由课文、语法、写作、商务文化知识等板块构成。学生用书提MP3录音，教师用书提供电子教案，电脑登录外教社有声资源网下载，移动设备可通过扫描二维码下载。。
Unit 1 Job Market
Lead-in
Text A Job Interview - Preparation
Makes the Difference
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Sell Yourself - Being Smart with Your Answers
Language Check
Comprehension Check
1 Summary Questions Unit 1 Job Market
Lead-in
Text A Job Interview - Preparation
Makes the Difference
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Sell Yourself - Being Smart with Your Answers
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Envelope Addressing
Business Culture Tips
Unique Form of Greetina in Different Countries
Unit 2 Career
Lead-in
Text A The New Trouble on the Line
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Those "Gap Years" Aren't
Just for Students
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Layout of Business Letters
Business Culture Tips
Business Casual Attire
Unit 3 Business Etiquette
Lead-in
Text A American Manners, Etiquette and Protocol
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Off to Singapore
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Body of Letters
Business Culture Tips
Invitation Etiquette
Unit 4 Corporate Culture
Lead-in
Text A The Organizational Culture
That Exists Within Google
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Disney's Organizational
Behavior Concepts
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing E-mail
Business Culture Tips
Wording Your Invitation Gracefully
Unit 5 Star Companies
Lead-in
Text A How Apple Does it
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Who's Driving Twitter's Popularity?
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Thanks
Business Culture Tips
Concept of Time
Unit 6 Successful Entrepreneurs
Lead-in
Text A The Meaning of Bill Gates
Background Information
Detailed Study of the Text
1 Summary of the Text
2 Structure of the Text
3 Text Presentation
4 Sentence Making
Key to Exercises
Text B Secrets of Self-Made
Millionaires
Language Check
Comprehension Check
1 Summary Questions
2 Text Study
Translation of the Text
Key to Exercises
Writing Expressing Congratulations
Business Culture Tips
Keeping an Appointment
……
Unit 7 RETAILING
Unit 8 PRICING
Unit 9 CUSTOMERS
Unit 10 BRANDS
Unit 11 SERVICE INDUSTRY
Unit 12 INDUSTRY TRENDS
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