外贸英语函电(全国高等职业教育示范专业规划教材 )
定 价：26 元
丛书名：全国高等职业教育示范专业规划教材
- 作者：林继玲，莫馥宁 主编
- 出版时间：2014/2/1
- ISBN：9787111448792
- 出 版 社：机械工业出版社
- 中图法分类：F75
- 页码：193
- 纸张：胶版纸
- 版次：1
- 开本：16开
本书是一本校企合作共同开发的教材，是外贸函电课程开展“工学结合”实践教学的指导用书。本书按照国际贸易流程编写，内容主要涵盖：①外贸基本理论；②商务洽谈、签订合同、执行订单等环节中的英文信函写作；③外贸业务实操技能。教材着重“仿真实践教学法”，大部分实训内容都以真实外贸公司业务为背景，旨在提高学生函电写作的兴趣及实践技能。
另外，本书强调电子商务在外贸行业中的重要作用，提倡积极利用电子商务促进外贸行业发展。
Preface 前言
Chapter 1 Language Style and Layout of a Business Letter
Chapter 2 Establishment of Business Relations and Credit Status Enquiries
Chapter 3 Sales Promotion
Chapter 4 Business Negotiation
Chapter 5 Order and Business Contract
Chapter 6 Terms of Payment
Chapter 7 Letter of Credit
Chapter 8 Packing, Marking and Shipment
Chapter 9 Insurance
Chapter 10 Claim and Settlement
Chapter 11 Agency
Appendix
Common Terms in International Trade
Appendix Preface 前言
Chapter 1 Language Style and Layout of a Business Letter
Chapter 2 Establishment of Business Relations and Credit Status Enquiries
Chapter 3 Sales Promotion
Chapter 4 Business Negotiation
Chapter 5 Order and Business Contract
Chapter 6 Terms of Payment
Chapter 7 Letter of Credit
Chapter 8 Packing, Marking and Shipment
Chapter 9 Insurance
Chapter 10 Claim and Settlement
Chapter 11 Agency
Appendix
Common Terms in International Trade
Appendix
Common Abbreviations in International Trade
Appendix
Resource Interlinks
Keys to Practice and Training
References
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