《商务英语听力（第2版）》是针对剑桥商务英语中级和高级证书听力考试的内容和形式，由资深BEC考官编写的一个分册。自2006年出版以来，该书受到了广大考生、读者的好评，第一版已经印刷多次。为了适应考试形式的发展，更加方便和有助于考生备考，编者特将《商务英语听力（第2版）》进行修订，出版第二版。
《商务英语听力》第二版较之原版有以下显著特点：第一，将应考策略以黑体印刷。考试流程与应考策略以黑体印刷更加醒目，便于读者直接了解商务英语听力中级和高级考试的异同，以及相应的应考对策。第二，题量加大，每一个单元增加了一套模拟试题。便于读者选择使用。第三，模拟试题难度加大，增添了与剑桥商务英语听力考试全真题难度一致的题目。第四，更新了部分听力内容，使内容更加贴近近几年的商务英语活动。
《商务英语听力（第2版）》适合参加B EC考试的考生考前培训、高校商学院、经济学院的学生和一般商务工作者学习英语使用，也是广大英语爱好者提高商务英语能力的好帮手。
I．BEC听力题型介绍及应试指导
II．Practice Tests
1．VANTAGE TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART THREE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
2．HIGHER TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART THREE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
III．Tapescripts
1．VANTAG E TESTS
PART ONE
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
PART TWO
Test 1
Test 2
Test 3
Test 4
Test 5
Test 6
……
Ⅲ．Keys to the Tests
Ⅳ Appendices 附录
It seems a straightforward decision， doesn't it？ Display and selling space in any store is always limited. So a retailer can enhance his profits by doing this. But how？ And which one？ It's back to the same question about pricing and competition. We generally deter- mine what the ideal mix of brand and price should be for a store. And the basic approach we use， is to go through the entire line of products， deleting each in turn， determining the impact this has， then restoring each to the line. Like if you'll remove one of some- thing， what happens to its market share？ Will the customers simply buy the competing product closest in price， or do they stay with the brand but move to the next product up or down in the line？ Or do they go elsewhere to find the product？ We had a store manager who carried among other things seven different brands of electric mixers. We started with the brand A mixer， which had a 10.6 percent market share. When we eliminated it from the line， we found that 4.2 percent of the customers went to one model from brand B， but the remaining 6.4 percent was split among three different models from brand C. Well， brand D to G ran unaffected.
书单推荐
