教材分12章进行编写，内容涵盖企业设立、生产、融资、公司管理、市场营销、国际贸易、商务谈判、国际商法、电子商务等基础国际商务内容。每章涉及一个方面，由章节导读部分引入，配以经典案例、图表并附有同步练习。教材内容大都选自英文财经原版书籍和报刊，系统展示了商务知识和英语语言应用的科学性、系统性和实用性。
孙小军，湖北经济学院副教授，博士研究生在读，长期从事商务英语、国际商务谈判、商务写作等课程教学与研究工作，曾获第六届“外教社杯”全国高校英语教学大赛湖北赛区特等奖、第六届“外教社杯”全国高校英语教学大赛全国总决赛三等奖，主持完成中国外语教育研究中心课题、湖北省“十二五”规划课题、湖北省教育厅人文社科课题等多项科研项目。
Chapter 1 Economics
1．Basics of Economics
1．1 Scarcity
1．2 Macroeconomics and Microeconomics
1．3 PPF
1．4 Opportunity Cost
2．Law of Supply and Demand
2．1 Equilibrium
2．2 Utility
3．Types of Market Structure
Chapter 2 Setting up a Business
1．Sole Proprietorship
1．1 Characteristics of Sole Proprietorship
1．2 Advantages of Sole Proprietorship
1．3 Disadvantages of Sole Proprietorship
1．4 Starting a Sole Proprietorship
2．Partnership
2．1 Categories of Partnership
2．2 Advantages of Partnership
2．3 Disadvantages of Partnership
2．4 Starting a Partnership
3．Corporation
3．1 Characteristics of Corporation
3．2 Advantages of Corporation
3．3 Disadvantages of Corporation
3．4 Starting a Corporation
4．Franchising
4．1 Characteristics of Franchising
4．2 Advantages of Franchising
4．3 Disadvantages of Franchising
4．4 Starting a Franchising
Chapter 3 Financing
1．Forms of Financing
1．1 Debt Financing
1．2 Equity Financing
2．Financial Market
2．1 Capital Market
2．2 Stock Market
2．3 Bond Market
2．4 Money Market
2．5 Cash or Spot Market
2．6 Derivatives Market
2．7 Interbank and Foreign Exchange Market
3．Financial Institutions
3．1 Commercial Bank
3．2 Investment Bank
3．3 Insurance Company
……
Chapter 4 Production
Chapter 5 Marketing
Chapter 6 Management
Chapter 7 Accounting
Chapter 8 International Trade
Chapter 9 International Business Negotiation
Chapter 10 Access to Global market
Chapter 11 International Business Law
Chapter 12 E-commerce
Keys to the Exercises
Reference
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